Reusable diaper with gender-neutral swan pattern by Marlies Blokland
Gender-Neutral designs
"and why they matter"
For decades, kids’ products were split into two worlds: pink and sparkly for girls, blue and bold for boys. But today’s parents are asking for something different; designs that feel inclusive, playful, and timeless.
Raincoat for children with a playful, gender-neutral design with seaside buckets with sand, designed by Marlies Blokland
 Case Study: "Seaside-Sand-Bucket" print.
This seaside sand bucket print is colorful, fun, and instantly recognizable. The palette of coral, teal, and cream makes it appealing to both kids and parents, without leaning “girly” or “boyish.”
It captures the spirit of play, perfect for apparel, beach gear, reusable diapers or nursery decor and shows how gender-neutral designs can spark joy across all children.
Reusable diaper with gender-neutral fish design by Marlies Blokland
 Why parents love Gender-Neutral prints
Not all boys want dinosaurs. Not all girls want pink. Kids’ personalities are more diverse than stereotypes.
Practicality: Gender-neutral designs can be handed down to siblings or friends, no matter their gender.
Trendy + Timeless: Neutral designs connect with modern parents who value inclusivity, but they also never go “out of fashion.”
Gender-neutral prints are no longer a trend ,they’re the new standard for kids’ design.
Back to Top